• In an era where being active on social media is second nature, why haven’t Facebook reactions really taken off? We are adaptors (even early adaptors) but only if we buy into whatever it is. Whether it’s an new application or new company, we need to know why we should be using it. So what’s happening with Facebook Reactions? Scrolling through my feed the only people who seem to be using anything other than… more ›

  • Last week I read an article about some old school marketing techniques that are dead or no longer valid. While I agree with all of them, A few of them ring true to the client’s I currently have. Directory blasts and keyword stuffed domains. Alot of my current clients have been apart of a list blasting services and when they come over to our program and once get all set up… more ›

  • And I don’t think it’s a bad thing. This week I read an article from Digiday about the silence in agencies these days. I work in an agency that has an open floor plan and white noise in the background. This was set up to instill collaboration but have we as “millennials” spun it into a hiding place? Some people take this stance. I however do not. Often times at… more ›

  • What a cliche. Something you’ve heard your whole life! Well I love it and I think i’m going to add this to my list of mantras. It will join docket with others including: -Hustle Hard Girl! -F* competition, build community. (Thanks Creative Babes) -Enjoy the little things! -Fear lives only in your head! But in all seriousness, something I’m focusing on lately is empowerment whether that is in my personal… more ›

  • This week everyone has been flipping out about the changes to Instagram. Really though, let’s all calm down and think about it rationally. Things aren’t that crazy and also you should be used to the new algorithm by now because you have it on most other social platforms. The biggest change is that it won’t be purely chronological. Now Instagram will show more important or popular posts. These will be mixed… more ›

  • How to utilize About pages on your site.   Branding is everything these days. Whether it be your personal brand online or your business persona, making sure you send the right message is huge. When we look into site analytics for really any industry any about us page or staff page is going to be in the top 10, if not top 5 most visited pages on any website. That’s… more ›

  • So you want to see your twitter feed restored back to normal? Well there’s a way and since it is Twitter’s 10th birthday, I figured I would share. Last month Twitter announced they were going to make the move to a new algorithm which included “top tweets” or “popular tweets”. Basically, Twitter is doing what Facebook has done. (and soon to be Instagram as well) Over the weekend I found out… more ›

  • Sitelinks

    A piece of Google’s core algorithm includes “Sitelinks”. That is the algorithm that’s responsible for pulling up the most visited pages on a site or most valuable and then Google adds them below your listings, much like below. Your business can have anywhere between 0 – 8* site links on the Google search page. Your site must have domain authority in order for Google to even show Sitelinks for you.… more ›

  • That’s right,  I said it. Today I wanted to focus on why reviews out in the interwebs are important for your business. They are a great value add for your user or prospective clients. By listing your business on review platforms like Yelp and Angie’s List you establish another quality and creditable link source but then also now have the option to receive candid, honest reviews from your users or… more ›

  • I’m sure you’ve already seen them; Facebook Reactions. The option is now available for you to use a more accurate response to someone’s status or update. You can now like, love, laugh, be in shock, be sad or just be angry at someone’s post. This opens up a lot of doors for emotional expression on Facebook. #teenageangst With all the stuff being said, Reaction Packs has figured out a way… more ›