• The idea of sales enablement and a harmonious sales and marketing team is something I’ve experienced more than once in my career, which is rare. I’ve been fortunate to be in organizations where we focus on the end goal and not just attribution. Attribution is one of the things that can make or break the more ›

  • This blog is about to be the mushiest I will ever get on the internet. It’s an ode to my career that’s going to highlight some twists and turns that I’ve never talked about publicly. Buckle in. Let’s take it back to college – christian school – studied Art. What was the plan there? I more ›

  • I’ve said it 100 times, and I’ll continue to say it – There’s nothing better than adding Customer Proof to your marketing to help level up your strategy.  Marketing is evolving, and it’s no secret that your prospects search on review sites before even reaching out to your team. And to ignore the variety of more ›

  • It’s been a running joke for a little less than a year now. I was at Directions NA in Orlando hanging out with some of my marketing friends in the Microsoft ecosystem and Peter, a friend of mine, decided to make this fun video short of all the people at this event who know me! more ›

  • Last week I had the pleasure of attending #CMWorld in Cleveland where I got to meet new friends, tear up at Dewitt Jones’ keynote, and cram my head with more information than I could contain. Needlessly to say, it was an insightful, inspiring week in Cleveland. People say, “Cleveland Rocks!”, I’m not so sure about more ›

  • I attended Content Marketing World #CMWorld and to say that I was nervous about attending alone was an understatement. I prepped with business cards, my elevator pitch for myself but also for the questions around, “What is Pacejet? Did you say PAY JETS?” While creating an elevator pitch for your everyday work life is easy, more ›

  • I wanted to create a one-pager for you folks so that you can print it out and hang it in your offices to remind you of the steps to take when creating campaign and marketing goals. For more information on how to create S.M.A.R.T. goals, click over to my blog from a few months ago. more ›

  • I don’t know about you but my 2017 was pretty rough, for reasons far and wide but when it comes to the social media strategist in me, 2017 ROCKED! So many awesome updates and changes to my favorite platforms. Too many to even count but I wanted to highlight some of my favorite updates as more ›

  • I mean honestly. Does anyone actually know what they mean when they say it? From a client to a content strategist — everyone has a different idea on what it means. When dealing with clients, sometimes I find that they think it’s social media posts and blogs only or it’s just ads on social but more ›