Ambushed

I am Sam Bush.

  • How to set S.M.A.R.T. goals for Social Media

    Social Media goals are a must have for content marketers. You can’t start creating content, putting together campaigns or publishing ads without knowing what the brand needs/wants are. It’s like starting to drive a car without having a destination. When trying to determine social goals, keep this in mind and it will make things easier. more ›

  • Business Benefits of Social Media

    Customer Insights In Plain View: The amount of data that comes from social media metrics is extensive. Social media metrics can showcase information about your audience in reference to –who they are, what they like and how they even feel about your brand. After gaining these insights, your brand can use that information to reformat more ›

  • 2017 Social Predictions

    Really if you are a brand and you aren’t doing video, you need to get with the program. Talking about the state of marketing with some coworkers today got me kind of riled up. Trying to talk through dark social and live video gets my blood pumping. These are a few of my favorite things right more ›

  • Video: Social in 2017

    It’s no secret that video has been on the verge of taking over social throughout 2016 but 2017 is where it’s all going to come to a head. Whether it’s native Facebook videos, Instagram Stories or Snapchat, video marketing is about to change dramatically. Here’s why/how: –Snapchat Spectacles: These are already released to the public more ›

  • Competitive Tracking : Part 2

    About 6 months ago I published a blog on tracking your competition and I feel like it needs to be addressed again. I’ve got some of clients who are afraid of what their competition is doing but rather than being afraid, they should be thrilled. They should be picking up where their competitors left off and running with it. That’s where more ›

  • Algorithms!

    You’ve probably overheard me say that I LOVE ALGORITHMS if you know me at all. Most of the time people look at me like I’m crazy or not smart enough to think that. Sometimes things don’t always mean what you think. I’ll never be a Data Scientist or an Engineer but what I love about more ›

  • BACKRUB

    Did you know that Google was originally called “BackRub” in 1996 when  Larry Page & Sergey Brin began the process into creating a “search engine”. It wasn’t until 1997 that “BackRub” was converted to Google.com!   This link shows the full history of Google over the last 18 years. CHECK IT OUT! https://www.google.com/about/company/history/#1995-1997 more ›

  • Your search is original.

    Did you know that 16-20% of search queries on Google are being searched for the first time? Yeah, I didn’t either but that number seems lower than I expected. More often that not people are searching original queries. Can you believe that? Well, now all the nonsense that Google puts marketers through with the algorithm more ›

  • My First Business Trip

    So I’m 28 years old now and last week was my first business trip. Getting prepared for it was interesting to say the least. We traveled to New Orleans for a client convention for about a week. I’ve been to New Orleans a few times but I knew that it would be so different from more ›

  • Snapchat: #nofilter

    This past month I’ve had a ton of conversations around Snapchat; what it is, why 20’s something love it, why it’s great for certain brands and it really got me thinking about the platform overall. I walked my 29 year old friend through how to use Snapchat yesterday over brunch. She saw the changes to more ›