Really if you are a brand and you aren’t doing video, you need to get with the program. Talking about the state of marketing with some coworkers today got me kind of riled up. Trying to talk through dark social and live video gets my blood pumping. These are a few of my favorite things right now. I can’t wait to see what happens with digital marketing in 2017. Some of my predictions:
-Chatbots for customer service will be the new norm. Dark social has just started to be thought about and with that comes alot of next steps before any of that is tractable.
-Wearable video tech – Snapchat Spectacles is just the beginning.
-Disappearing content – on all channels. Snapchat and Instagram already are leading that space but I’m willing to bet that Facebook and other platforms are going to jump on that train. (Facebook is in process of testing an AI for this already)
-Transparency will be critical to a brand sticking around. Up front customer service and even witty customer care – Wendy’s tweets being the example here. Users are begging for honesty from brands and without it, those users will go elsewhere. It’s the “invest in me” mentality.
-Mobile first – user interface will all be geared to mobile visibility. I mean who uses a computer anymore? Am I right?!
-More and more Pokemon Go/Augmented Reality! Immersive marketing is on the rise and I’m ready for it to hit it’s peak.
-Pinterest – when is this platform going to start making some money? Are they going to think about going public? Maybe 2017? Alot of industry folks seem to think so. We’ll see.
Just some thoughts from me. Who knows, what will happen but to say I’m excited, is an understatement.
Party on. Ambushed.