• I’ve been working on retention a lot with my clients lately and they all are under the impression that they just need to be in their client’s faces more often in order to retain there business. While that does help with retention, we can use social media and email marketing to do more touches with clients more often. 70% of people say they always open emails from their favorite companies… more ›

  • With the looming “Penguin Update” on the horizon, I wanted to talk a bit about link building. Google Analysts have been talking around the rollout date for the Penguin update for months at this point. With all the talk about this update, we might as well get our businesses in good order as far as links go. Here’s a quick overview on the Penguin Update: First time Google ran this… more ›

  • Sam Bush.

    I bet you are wondering who I am and what i do. Yeah, I thought so. Here it goes: I’m SamBush and I’m a digital marketing strategist/analyst at The Shipyard based out of Columbus, Ohio. I’ve been working here going on 2 years. I love my job and the company I work for. Some of my daily job tasks include; managing and maintaining client websites, site edits, SEO, listing and directories, email… more ›

  • As of January Google has decided to integrate Panda into the core algorithm. We can say goodbye to the updates that have been happening for years instead it’s going to always be running. The Panda update is one of googles anti-spam updates so having that integrated into the core is going to be so helpful when we talk about ranking. How does this affect my website? When talking to some of… more ›