I’ve said it 100 times, and I’ll continue to say it – There’s nothing better than adding Customer Proof to your marketing to help level up your strategy. 

Marketing is evolving, and it’s no secret that your prospects search on review sites before even reaching out to your team. And to ignore the variety of different platforms and places where reviews live or are posted is a shame. Your Customers can be your BDR and Account Executive if you leverage your Customer Proof. 

 I’ve cracked the code on customer-proofing your content and marketing strategy to help leverage customer insights, ROI numbers, and reviews to help boost your inbound marketing funnel. 

Here are five ideas to help spark your addition of Customer Proof in your marketing for 2024: 

1. If you can’t tell the full story from a customer, get a quick quote and pop it into your prospect outreach campaigns.
2. Websites using testimonials saw a 45% increase in traffic compared to those who didn’t in 2022. 
3. If you can’t get customer-proof in the form of written documentation, ask for your customers to do referrals! Incentivize them if you think that would help. Your customers are some of the best salespeople you have. 
4. If you can’t get a full story from a customer approved for public use — see if you can document the use case and some notes from the customer, then use it for your internal training. Use these customer anecdotes to educate your sales and customer-facing teams. 
5. If you have a customer willing to do a webinar with you, ask if they would be open to you taking that transcript and writing up a success story from it. They’ve already committed time to working with you on the webinar; take the extra step on your part to prolong that content. 

Once you get and test out these different tactics, let me know how your site traffic, email conversion rates, and overall pipeline look. 

BONUS: 

Here are my recommended placements for optimizing your marketing strategy and leveraging Customer Proof to drive demand. 

• WEBSITE HOME PAGES 
• DEMO FORM PAGES
• REVIEW SITES 
• SOCIAL MEDIA 
• WEBINAR CONTENT 
• EMAIL OUTREACH 
• CONFERENCE COLLATERAL 
• AD CONVERSION PAGES