Sam’s top takeaways from Content Marketing World 2018

Last week I had the pleasure of attending #CMWorld in Cleveland where I got to meet new friends, tear up at Dewitt Jones’ keynote, and cram my head with more information than I could contain. Needlessly to say, it was an insightful, inspiring week in Cleveland. People say, “Cleveland Rocks!”, I’m not so sure about […]


Setting SMART Goals

I wanted to create a one-pager for you folks so that you can print it out and hang it in your offices to remind you of the steps to take when creating campaign and marketing goals. For more information on how to create S.M.A.R.T. goals, click over to my blog from a few months ago. […]

“What even is Content Strategy?”

I mean honestly. Does anyone actually know what they mean when they say it? From a client to a content strategist — everyone has a different idea on what it means. When dealing with clients, sometimes I find that they think it’s social media posts and blogs only or it’s just ads on social but […]

How to set S.M.A.R.T. goals for Social Media

Social Media goals are a must have for content marketers. You can’t start creating content, putting together campaigns or publishing ads without knowing what the brand needs/wants are. It’s like starting to drive a car without having a destination. When trying to determine social goals, keep this in mind and it will make things easier. […]

Business Benefits of Social Media

Customer Insights In Plain View: The amount of data that comes from social media metrics is extensive. Social media metrics can showcase information about your audience in reference to –who they are, what they like and how they even feel about your brand. After gaining these insights, your brand can use that information to reformat […]

2017 Social Predictions

Really if you are a brand and you aren’t doing video, you need to get with the program. Talking about the state of marketing with some coworkers today got me kind of riled up. Trying to talk through dark social and live video gets my blood pumping. These are a few of my favorite things right […]

Video: Social in 2017

It’s no secret that video has been on the verge of taking over social throughout 2016 but 2017 is where it’s all going to come to a head. Whether it’s native Facebook videos, Instagram Stories or Snapchat, video marketing is about to change dramatically. Here’s why/how: –Snapchat Spectacles: These are already released to the public […]