I don’t know about you but my 2017 was pretty rough, for reasons far and wide but when it comes to the social media strategist in me, 2017 ROCKED! So many awesome updates and changes to my favorite platforms. Too many to even count but I wanted to highlight some of my favorite updates as […]

I mean honestly. Does anyone actually know what they mean when they say it? From a client to a content strategist — everyone has a different idea on what it means. When dealing with clients, sometimes I find that they think it’s social media posts and blogs only or it’s just ads on social but […]

Social Media goals are a must have for content marketers. You can’t start creating content, putting together campaigns or publishing ads without knowing what the brand needs/wants are. It’s like starting to drive a car without having a destination. When trying to determine social goals, keep this in mind and it will make things easier. […]

Customer Insights In Plain View: The amount of data that comes from social media metrics is extensive. Social media metrics can showcase information about your audience in reference to –who they are, what they like and how they even feel about your brand. After gaining these insights, your brand can use that information to reformat […]

It’s no secret that video has been on the verge of taking over social throughout 2016 but 2017 is where it’s all going to come to a head. Whether it’s native Facebook videos, Instagram Stories or Snapchat, video marketing is about to change dramatically. Here’s why/how: –Snapchat Spectacles: These are already released to the public […]