Category: Social Media
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2017 for Social : The Year of All the Updates!
I don’t know about you but my 2017 was pretty rough, for reasons far and wide but when it comes to the social media strategist in me, 2017 ROCKED! So many awesome updates and changes to my favorite platforms. Too many to even count but I wanted to highlight some of my favorite updates as […]
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“What even is Content Strategy?”
I mean honestly. Does anyone actually know what they mean when they say it? From a client to a content strategist — everyone has a different idea on what it means. When dealing with clients, sometimes I find that they think it’s social media posts and blogs only or it’s just ads on social but […]
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How to set S.M.A.R.T. goals for Social Media
Social Media goals are a must have for content marketers. You can’t start creating content, putting together campaigns or publishing ads without knowing what the brand needs/wants are. It’s like starting to drive a car without having a destination. When trying to determine social goals, keep this in mind and it will make things easier. […]
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Business Benefits of Social Media
Customer Insights In Plain View: The amount of data that comes from social media metrics is extensive. Social media metrics can showcase information about your audience in reference to –who they are, what they like and how they even feel about your brand. After gaining these insights, your brand can use that information to reformat […]
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Video: Social in 2017
It’s no secret that video has been on the verge of taking over social throughout 2016 but 2017 is where it’s all going to come to a head. Whether it’s native Facebook videos, Instagram Stories or Snapchat, video marketing is about to change dramatically. Here’s why/how: –Snapchat Spectacles: These are already released to the public […]
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Chronological Tweets
So you want to see your twitter feed restored back to normal? Well there’s a way and since it is Twitter’s 10th birthday, I figured I would share. Last month Twitter announced they were going to make the move to a new algorithm which included “top tweets” or “popular tweets”. Basically, Twitter is doing what Facebook […]
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Facebook Reactions
I’m sure you’ve already seen them; Facebook Reactions. The option is now available for you to use a more accurate response to someone’s status or update. You can now like, love, laugh, be in shock, be sad or just be angry at someone’s post. This opens up a lot of doors for emotional expression on […]
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